Lead Generation Specialist F/H

About Cenareo
At Cenareo, we build products to enable communication that people love.
Cenareo combines an Award-Winning, intuitive digital signage solution with robust, forward-thinking expertise that simplifies large screen fleet management, maximises communication impact and accelerates digital transformation. The result is a forefront enterprise solution that reduces time to market, boosts content managers’ creativity, increases fleet operators’ productivity, and improves the ROI, whilst enabling global as well as local access management.

The Cast
Founded in 2012 by 3 engineers, our solution is used in 30+ countries and we have global ambition, we strongly welcome and encourage multi-cultural and foreign applicants.

You will join a 30 people team, all passionate about new technologies, film, video and billiards!
With a strong team spirit based on common ambition, achievement, pro-activeness and entrepreneurship, Cenareo offers an exciting and motivating environment, where collective values become core assets for the client or employee's benefit. You will be immersed in a challenging but friendly environment that encourages human inter exchange, mutual assistance, creativity and innovation.

Through the IOT Valley, the largest European IoT B2B ecosystem, Cenareo offers a pleasant working environment from sports and gym facilities and zen rooms, to the famous pool table to the "not-to-be-missed" Frigomeo ;)

We are looking for passionate people who want to be part of something bigger than themselves.
We are looking for people who are eager to learn everyday and share their knowledge with their peers.
We think that improvements only happen when we know what went wrong so we have a strong feedback culture where we offer Radical Candor feedbacks.
We are not perfect and don’t look for perfection, we know when we are wrong and try to fix it, we try to create a functional team and are looking for people who share the same desire.
We want to create a real great company, not only a good one.

If this talks to you, you will enjoy the Cenareo journey!

Vision and objectives
Working within the Marketing & communication BU, you will develop Lead generation strategies and campaigns in order to drive qualified leads to enrich the sales pipeline.
As Lead generation specialist, you will help the company scale by identifying and implementing performant acquisition lead strategies.
Your will work closely with the brand & content manager to define new content development such as blog article, news, newsletter and emailing and to ensure coherence with the SEO strategy...

Responsabilities and Duties

• Identify, select and optimize the best acquisition lead strategies adapted to our business target (SEA, SMO, Display, retargeting, affiliations...)
• Implement all actions and supports related to the strategy identified and selected with the manager.
• Handling directly all paid investments.
• Monitor each actions, analyse its performance and define recommendation to improve ROI.
• Manage the conversion funnel to remove bottlenecks : scoring, nurturing.
• Design impactful landing pages
• Coordinate the production of specific content such as white papers, case studies, videos... with the content manager
• Configure and manage the marketing automation solution : lead capture, workflow, forms, landing page, scoring, newsletter database..

Abilities and competences

• Strong expertise in lead generation (5+ years experience)
• Strong digital knowledge : Inbound, Emailing, SEA, SEO Social and metrics (CPC, CTR, CPA ...)
• Master of Google analytics and Hubspot
• You have a business-oriented mindset : your actions are designed for conversion
• You have excellent Communication and Interpersonal skills
• You are data driven and have a significant analytical capacity
• Excellent organisation and time/ project management
• Willing to learn, curious and creative

Qualification

• Proven work experience (5 years) as a Lead Generation Manager or Digital Project manager in a fast-paced environment, ideally in a SaaS company.
• Good level of English, other European language advantageous

Recruitment process

• Call with the Talent Acquisition Manager
• Visio or On-site interview with the manager
• Visio or On-Site interview with peers
• Visio or on-site interview with the Head of HR and the CEO