Product Marketing Manager H/F

Toulouse  - CDI

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About Cenareo

About Cenareo

Cenareo is a highly innovative company located near Toulouse, that develops intuitive and collaborative solutions for managing digital signage in SaaS mode.

Cenareo combines an Award-Winning, intuitive digital signage solution with robust, forward-thinking expertise that simplifies large screen fleet management and enhances the experience journey.

The solution allows corporate companies, retail stores and advertising agencies to manage large screen fleets and create an infinite number of scenarios to guarantee a pertinent message at all times to the audience thus embracing their digital acceleration.

Founded in 2012 by 4 engineers, Cenareo has won over 300 customers in over 32 countries.

With an international expansion, the company welcomes multi-cultural and foreign applicants.


The cast

You will join a 40 people team, all passionate about new technologies, film, video and billiards!

With a strong team spirit based on common ambition, achievement, pro-activeness and entrepreneurship, Cenareo offers an exciting and motivating environment, where collective values become core assets for the client or employee's benefit. You will be immersed in a challenging but friendly environment that encourages human inter exchange, mutual assistance, creativity and innovation.

Through the IOT Valley, the largest European IoT B2B ecosystem, Cenareo offers a pleasant working environment from sports and gym facilities and zen rooms, to the famous pool table to the "not-to-be-missed" Frigomeo ;)

Job description

Vision and objectives

The product marketing manager is responsible for making our product(s) shine. This role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will be the product evangelist and will play an integral role in organizing product launches.


Responsabilities and Duties

  • Define and coordinate the Go to Market strategy of new products as well as collaborate on developing product positioning and messaging that differentiates your products in the market
  • Turn feature into creative concepts and use cases for customers, to translate technical details into benefits for the user
  • Plan and participate in the launch of new services and products which involve several different departments
  • Define value proposition and messaging for all our segments and targets in a way that resonates and clearly articulates how we solve our buyers’ business pains.
  • Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
  • Contribute to improve the visibility of our products on the market by providing acquisition content for the website, newsletters, ads as well as user content (help center, Customer Success managers)
  • Speak about products to both external and internal audiences
  • Understand the competitive landscape —be an expert on our competition and how they are positioned.


Profile

  • You have 3 to 5 years Proven experience as a Product Marketing Manager in Enterprise Software Company or similar roles
  • Communication skills : The ability to speak and write english and french to a high standard is crucial. You will frequently have to present new products and write engaging copy, telling the ‘story’ of products, for various marketing channels.
  • Collaborative skills : As a product marketing manager, you will have to collaborate with multiple teams across the business.
  • You have project management skills
  • You have an attention to detail skills and eye for quality
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